CASA Ad Grants Initiative
KARA helps CASA volunteer guardian ad litem organizations apply for and manage Google's Ad Grants program: up to $10,000/month in free Google Ads for recruiting volunteers and reaching families.
KARA's own film on what a volunteer guardian ad litem does, and what happens to a child who does not have one.
Free Google Ads for CASA organizations. KARA helps you apply, set up, and run the campaigns.
What this is
Google’s Ad Grants program gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Ads. Search ads that show up when someone in your county looks up terms like “become a CASA volunteer” or “guardian ad litem training.” Most CASA programs qualify. Most don’t use it, because the setup and ongoing management are the barriers, not the eligibility.
KARA has taken that on for a handful of CASA organizations: application, keyword research, ad copy, landing-page alignment, and the monthly reporting Google requires to keep the grant active.
What KARA covers
- · Ad Grants application and eligibility review
- · Google Ads account setup and structure
- · Keyword research tuned to volunteer recruitment
- · Ad copy and landing-page alignment
- · Monthly reporting to keep the grant active
- · Renewal and compliance monitoring
Inquire
If you’re a CASA program (or an adjacent child-welfare nonprofit) and want to talk about whether Ad Grants fits, email info@invisiblechildren.org with your program name, state, and current volunteer-recruitment channels.